Research Methods in Business and Management

An accessible and current yet in depth introduction to conducting a case study or a project focusing on a company or business situation. This textbook provides an introduction to identifying the motivation and objectives for a project, d...

‘A superb body of seminal scholarship. . . Informed and informative, thoughtful and thought-provoking, Learning and Knowing in Practice-based Studies is a highly recommended addition to academic library reference collections and practice...

‘The book is a ground breaking contribution to psychometric measurement in scientific marketing research. It fundamentally challenges the traditional approaches by conceptually as well as empirically demonstrating that item response theo...

‘It is a rare pleasure to read a monograph that uses organisational stories and storytelling as the main vehicles for analysing how people handle organisational and personal change in moments of rapid social and technological transformat...

This book makes a rare – but often advocated – contribution to research in entrepreneurship and international business by providing a richly contextualised longitudinal case study of the growth and internationalisation of a cluster of sm...

‘. . . a vast array of material that would be useful in a variety of courses and projects. Recommended.’ – R.K. Murray, Choice