The Profits and Perils of Passion in Entrepreneurship

Stoking the Fires and Banking the Coals

Entrepreneurship Footprints series

Melissa S. Cardon, Nestlé Professor of Entrepreneurship and Innovation, Haslam College of Business, The University of Tennessee, Knoxville and Charles Y. Murnieks, Bloch School of Management, University of Missouri–Kansas City, US

The Profits and Perils of Passion in Entrepreneurship provides an overview of current knowledge and highlights opportunities ripe for additional investigation. This state-of-the-art book also delivers essential guidelines for scholars on how to study entrepreneurial passion in a rigorous way.

的利润和Perils of Passion in Entrepreneurship is an important read for anyone interested in the deeper driving motivations of entrepreneurs. The critical elements concerning entrepreneurial passion exude from Melissa S. Cardon and Charles Y. Murnieks – two of the most prominent world-class experts on this concept. This book is a thorough research-based work of scholarship and a must-have for any scholar seeking to understand one of the most important components of the entrepreneurial mindset.’
– Donald F. Kuratko, Indiana University, US