Global Business

过去、现在和未来

Mark Casson, Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK

This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.

‘Mark Casson remains the leading intellectual in international business research. Written in plain language, compellingly argued and charting a new path to think about international business, Casson’s book on Global Business is not for aficionados of mundane echo chambers, but for those who want to change the status quo.’
– Alain Verbeke, University of Calgary, Canada

‘From a multi-level perspective, with time thrown in, Professor Casson provides much needed light and shade on the genesis of theory within international business (IB) and the academic field’s unwelcome narrowing. His expositions and excursions are an invitation to the reader to think, and to be part of the solution.’
– Jeremy Clegg, Leeds University Business School, UK

‘Mark Casson put an intellectual stamp on the theory of global business fifty years ago when introducing internalization theory. In this book, Casson continues his relentless and ambitious effort to develop a social science of international business by integrating history, location choice, and theories of decision making and complexity.’
– Sjoerd Beugelsdijk, University of South Carolina, US

‘Mark Casson is a thought leader in the true sense of the term. Where others rely on buzzwords, his work is based on analysis and logic. Where others follow fads and fashion, he focuses on issues and problems that are so fundamental that they remain important for scholars and practitioners long after his work has been published.

Therefore, I read this new work by Professor Casson with great interest. He brings a welcome integration of international politics and international relations with international business, a synthesis that was long overdue. He intertwines international business analysis with international strategy and breaks down siloed thinking in the process. And he steps back to take a much longer term view of international business by using the lens and methodology of business history. While I do not agree with everything in this book, Professor Casson’s logic is, as always, impeccable. If one accepts his assumptions, his conclusions cannot be denied.’
– Ram Mudambi, Temple University, US