International Business in Korea

The Evolution of the Market in the Globalization Era

O。Yul Kwon, Beedie School of Business, Simon Fraser University, Canada

The study assesses that the South Korean market and business practices will maintain some sui generis characteristics because of the country’s idiosyncratic culture and singular form of institutional development in the recent past. The book contains comprehensive analysis of macro-level topics (such as business opportunities, cultural influence, country risk and market configuration) and micro-level topics (including business negotiation, business ethics, management of international joint ventures and the management system).

‘This book is an important contribution to the international business literature because Kwon examines the institutional changes and reforms in Korea in a comparative way by discussing the issues before and after the 1997 East Asian financial crisis. The business world is going through a major transition. Global changes are happening on all business fronts from information technology to management processes. In this book, the author has used his rich professional background to present the evolution of international business in Korea. . . this book has much to offer to scholars, including undergraduate and postgraduate students, and those seeking to understand the Korean way of international business in considering market entry into South Korea.’
– Güldem Gökçek, Asian-Pacific Economic Literature

‘. . . the book is rich in information and clear in writing style. The book is highly recommended for anyone who cares about the business environment in Korea and for all those who are considering investing in Korea or entering the Korean market.’
——Semoon Chang,太平洋事务