Handbook of Research Methods in Tourism

Quantitative and Qualitative Approaches

Edited by Larry Dwyer, Faculty of Economics, University of Ljubljana, Slovenia, Alison Gill, Simon Fraser University, Canada and Neelu Seetaram, Leeds Beckett University, UK

This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.

‘This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. The book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.’
– Dimitrios Buhalis, Bournemouth University, UK