Strategies for Sustainable Technologies and Innovations

Edited by John R. McIntyre, Professor & Executive Director, CIBER, Scheller College of Business, Georgia Institute of Technology, US, Silvester Ivanaj, Professor, ICN Business School and researcher, CEREFIGE and Vera Ivanaj, Associate Professor, ENSIC and researcher, CEREFIGE, Université de Lorraine, Nancy, France

Expert contributions examine the contextual factors that affect implementation of more sustainable technology and innovation practices, offering a number of empirical methodologies to describe and explain these multidimensional influences. What emerges is a compelling argument in favor of balanced strategies that merge profitability concerns with ecological consciousness, allowing for controlled sustainable development and stable, long-term economic success. Discussion of companies in both developed and emerging countries makes this book useful on a truly global scale.

‘There is no debate about the fact that a “business as usual” approach is an environmentally unsustainable one. Given the magnitude of the environmental challenges the world faces today, extensive changes in corporate strategies and significant innovation advances are absolutely necessary if we are to avoid substantial decreases in our quality of living. This set of internationally recognized authors provides some fresh and informative perspectives on this topic along with a path for a more sustainable future.’
– Mark Ferguson, University of South Carolina, US