Advanced Introduction to Corporate Venturing

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The late Robert D. Hisrich, formerly Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs, Kent State University, US

In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. The book outlines the factors involved in this process and details the unique aspects of corporate entrepreneurship and corporate venturing.