Handbook of Research on International Entrepreneurship Strategy
Improving SME Performance Globally
Research Handbooks in Business and Management series
This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the editors explore the origin and evolution of internationalizing SMEs, the changing history and the future outlook of this sector. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various types of Born Globals that emerge from different parts of the world.
这本书可以让你查看和在20tand the crucial nexus of international marketing, particularly market entry, growth, and government activities, and allows you an opportunity to become part of the thinking, planning and discussion. The new vistas offered by this book are substantial.’
– From the foreword by Michael Czinkota, Georgetown University, US
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