A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

院长答:牧羊人、射线和Milann齐格弗里德表示or of Entrepreneurship, Mendoza College of Business, University of Notre Dame, US

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.