The Economics of E-Commerce

The International Library of Critical Writings in Economics series

Edited by Michael R. Baye, Bert Elwert Professor of Business Economics and Public Policy, Indiana University, Bloomington and the late John Morgan, formerly Oliver E. and Dolores W. Williamson Chair of the Economics of Organizations, University of California, Berkeley, US

由两个pione这种全面的收集、编辑ers of e-commerce, presents thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers of competition and product variety online, examination of auctions and reputational feedback mechanisms designed to mitigate informational asymmetries in online markets, and the debate on digital property rights including privacy, piracy and the open source movement. Together with an original introduction by the editors, this title provides a readily accessible wealth of material on the subject of e-commerce, invaluable to scholars and practitioners alike.

2016 776 pp Hardback 978 1 78536 140 1 £330.00£297.00 $478.00$430.20

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