Handbook of Research on Franchising

Research Handbooks in Business and Management series

Edited by Frank Hoy, Paul R. Beswick Professor of Innovation & Entrepreneurship, Worcester Polytechnic Institute, US, Rozenn Perrigot, Professor of Management, Graduate School of Management, University of Rennes 1, France and Andrew Terry, Professor of Business Regulation, University of Sydney Business School and Emeritus Professor, University of New South Wales, Australia

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.

‘In this Handbook the reader will find something for experienced and novice researchers. There are thoughtful reviews and analyses of traditional franchising questions, such as the relationship of royalty rates to franchise fees. There are chapters suggesting new directions, such as the role of family firms within franchising and the new forms of social franchising. And there is thoughtful coverage of franchising on the ground in different regions of the world. Researchers in franchising as well as broader organizational, marketing, and economic fields will certainly find something of interest to assist them in their research.’
– Steven C. Michael, University of Illinois at Urbana-Champaign, US

‘I will not hesitate to recommend Handbook of Research on Franchising to all national franchise associations, tertiary institutions (especially those offering courses on entrepreneurship), executives involved with franchising/licensing, and the public at large because of the vast amount of precious insights shared by the various highly-regarded contributors.’
– Albert Kong, Asiawide Franchise Consultants, Singapore