经济战略经济学

经济学系列中的国际关键词图书馆

由英国伦敦经济与政法学院的访问教授John Kay编辑

商业战略的经济学是关于业务战略经济基础最重要的公布文章的权威集合。John Kay – who himself has made seminal contributions to the field – has selected articles that illustrate the origins of familiar concepts in business strategy – the experience curve, the portfolio matrix, the ‘five forces’ while also presenting the foundations of the modern resource based theory of strategy.