International Business Strategy in Complex Markets

2nd edition

Hans Jansson, Linnaeus University, Sweden

In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

‘International Business Strategy in Complex Markets is a thorough study of how European multinationals located in mature markets have managed to enter complex emerging markets and how they have solved various problems.’
– Tiia Vissak, Journal of East European Management Studies