Innovation and Entrepreneurship in Sport Management

Edited by Vanessa Ratten, Associate Professor of Entrepreneurship and Innovation, Department of Management, Sport and Tourism, La Trobe University, Australia

This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.

‘Innovation and entrepreneurship are two dynamic forces that have revolutionarily impacted the development and advancement of the sport industry, an increasingly globalized business sector. Without a doubt, these forces will continue to robustly drive significant changes in sports and the process of managing sports. Led by an internationally renowned scholar, Dr. Vanessa Ratten, a distinguished group of scholars from six countries have addressed a large number of contemporary issues fundamentally associated with managing and promoting innovation and entrepreneurship in sport business ventures. This is a must-read book for scholars, professionals, teachers, and students. Highly recommended!’
– James J. Zhang, University of Georgia, US