Innovation Orientation in Business Services

Scope, Scale and Measurement

Services, Economy and Innovation series

Krzysztof Borodako, Associate Professor, Jadwiga Berbeka,Associate Professor and Michał Rudnicki, Assistant Professor, Institute of Management, Cracow University of Economics, Poland

This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.

‘Innovation is often deemed to be the purview of manufacturing firms, but this book highlights the ways service businesses evolve an innovation orientation. It further discusses how market leadership can be achieved through an innovation orientation. Both service business owners, as well as academicians, will find this book of benefit.’
——朱迪团体uaw, East Carolina University, US