Handbook on Tourism and Social Media

Research Handbooks in Tourism series

Edited by Dogan Gursoy, Taco Bell Distinguished Professor, School of Hospitality Business Management, Carson College of Business, Washington State University, US and Rahul Pratap Singh Kaurav, Associate Professor, Fortune Institute of International Business (FIIB), New Delhi, India

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

‘This Handbook on Tourism and Social Media is a valuable resource and must-read for researchers and students of the tourism and hospitality industry and destination marketers and managers. This comprehensive work explores the key social media issues in tourism and allows the reader to explore strategies for tackling current and future challenges in the field.’
– Haywantee Ramkissoon, University of Derby, UK

‘A must-read! This Handbook offers a unique collection of academic and industry practitioner-based insights on the critical relationship between tourism and social media. The first of its kind providing a broad global reach and detailed accounting of the complex nature of social media use in destination marketing. The authors have masterfully assembled both theoretical underpinnings and practical applications of key social media concepts that are easily understood and implemented. The concise and clearly written industry expert case studies are a terrific complement to the scholarly articles establishing the conceptual framework to learn from. Great for anyone interested in a dynamic career in destination marketing and tourism management.’
– Thomas A. Maier, University of San Francisco, US