The Footballization of China

Strategies for World Cup Glory

Sten Söderman, Professor Emeritus of Marketing, Stockholm Business School, Stockholm University, Sweden

In this unique book, Sten Söderman explores the prospect of China reaching its goal of hosting the 2050 World Cup. Söderman takes into consideration China’s size, resources, traditions and political system to ask what needs to be done and how.

‘Football in China has always been something of an enigma, especially over the last decade. Often under researched and misunderstood, Söderman's text lifts the veil on recent developments using an appropriately rigorous analytical approach. This is an important book that will appeal to researchers and fans alike.’
– Simon Chadwick, Skema Business School, France