Cases on Digital Entrepreneurship

How Digital Technologies are Transforming the Entrepreneurial Process in Existing Businesses and Start-ups

Elgar Cases in Entrepreneurship

Edited by Luca Iandoli, Associate Dean for Global Programs and Research and Professor of Computer Science and Carmine Gibaldi, Professor of Management and Entrepreneurship, St. John’s University, New York, US

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide? This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business.

“这本书强调多样性和活力of digital entrepreneurship. Through case studies drawn from multiple industries and different countries, including the Global South, readers are introduced to the challenges and opportunities associated with digital technologies. These are varied, as are the tools that the book provides to help readers understand how the cases developed. Through combining the cases and tools, what emerges is a rich set of insights into digital entrepreneurship, enabling readers to develop their analytical skills and further their understanding of this area.’
– Jason Whalley, University of Northumbria, UK

‘Digital entrepreneurship has such a broad scope that it is sometimes difficult to discern what is being talked about when we hear this term. The present collection brings together a series of concrete case studies that delve into the details of what digital entrepreneurship means in practice and in specific contexts. This collection provides a valuable resource to entrepreneurship educators that want to provide their students with tangible and well-researched accounts from the real-world trenches of digital entrepreneurship.’
– Mohammad Keyhani, University of Calgary, Canada