Decisions, Preferences, and Heuristics

An Introduction to Economic Psychology and Behavioral Economics

Pere Mir-Artigues, Professor of Microeconomics, University of Lleida, Spain

This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research and provides useful insights on how good personal and professional decisions can be made, advancing microeconomic discourse.

的决定、偏好和启发式提供timely update of the relation between psychology and economics: It introduces a fresh vision that takes the evolved mind seriously rather than as a source of violations of utility models, and presents heuristics as smart tools for decision-making in the real world, where optimization is mostly a fiction. In this fascinating book, Pere Mir-Artigues shifts the discourse of microeconomic theory closer to the reality of actual decision-making.’
– Gerd Gigerenzer, Max Planck Institute for Human Development, Berlin, Germany