Cases on Born Globals

Elgar Cases in Entrepreneurship

Edited by Erik Stavnsager Rasmussen, Professor, Department of Business and Management, University of Southern Denmark (SDU), Denmark

Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

‘This welcome collection of case studies by Erik S. Rasmussen and colleagues marks a 30 year history of research on the “Born Global” firm. First described by Rennie (1993) from a study in Australia, the field now spans several strands of thought that differently explain the early and rapid nature of internationalisation by firms known as e.g. Born Globals, rapid internationalisers and international new ventures. This book takes a fresh look at a diverse set of Born Global cases including Cirque du Soleil, medical cannabis, footwear and digital technology stemming from countries including Canada, Italy and Turkey. The cases are bound to stimulate discussion, in both practice and theory in the classroom and beyond. Each case is accompanied by questions, additional information sources and key references.’
– Marian V. Jones, University of Sheffield, UK

‘The book is timely and much needed. The attention around Born Global firms has grown in the last three decades but what has been missing so far is a collection of cases capable of bridging theory and practice. Another key strength of the book lies in the variety of cases, across diverse countries and typologies of businesses, well-written by expert authors.’
安东内拉·Zucchella·拉斯泰利,意大利帕维亚大学