Elgar Encyclopedia of Corporate Communication

Elgar Encyclopedias in Business and Management series

Edited by Klement Podnar, Marketing and Public Relations Department, Faculty of Social Sciences, University of Ljubljana, Slovenia

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

‘This Encyclopedia has thoroughly covered the multifaceted aspects of corporate communications into one cohesive and compelling compendium of relevant readings. The entries have been written by leading researchers and thinkers in the field, in which they have elucidated the contemporary challenges faced by academics and practitioners in the corporate world that we are living in. This is such a huge task to undertake and a commendation goes to the author and his publishing team.’
- T C Melewar教授,Middlesex University, UK

‘I am pleased to endorse this new book The Elgar Encyclopedia of Corporate Communications, edited by Klement Podnar, assisted by entries from many learned colleagues from around the world. The book will provide a welcome addition to this important field of activity of practitioner and academic activity. In a time and day of much-needed corporate scrutiny, all business must be enabled - not only to communicate with stakeholders and the general public, but also be able to defend themselves against negative communication from outside the business. It is not enough just to market and sell goods and services, or to make profits and generate returns on investment. Nor is sufficient to purely enrich shareholders or generate director benefits. The company that fails to communicate or communicates poorly - unless it changes - is a company, corporation or institution - destined to the dustbin of economic history. Indeed, markets and customer needs will change, technology will continue to accelerate, and governments may legislate. But corporations and businesses must communicate and do it well to survive and thrive as the 21st century continues to unfold. This book provides needed insight into every facet of corporate communications, and hence offers assistance to managers and readers everywhere to do better than before.’
– Professor Philip J Kitchen, ICN-Artem School of Business, France

‘Few publications earn a permanent place on the desks of both professionals and academics. This work undeniably secures such a position as an indispensable reference, enabling proficient navigation within a discipline that holds pivotal importance in both academia and practice. A reliable source ensuring thoroughness, leaving no margin for oversight.’
– Professor Francesco Lurati, University of Lugano, Switzerland

‘The Encyclopedia of Corporate Communication offers an essential and comprehensive resource for academics and professionals interested in corporate communication. Covering diverse theories, branding, responsibility, misconduct, crisis management, communication processes, stakeholder engagement, and outcomes, the compilation offers valuable insights for understanding and managing corporate communication challenges effectively. It’s a ‘must-have’ reference for anyone who wants to excel in the field.’
大学-舒尔茨教授海蒂北车olina at Chapel Hill, US

‘Corporate communication, as a field of study and practice, has grown ever more significant over the last decade. This timely Encyclopedia offers the most comprehensive reference on the subject that is out there for students and practitioners alike. All relevant concepts and terms are neatly organized, well explained and written by the leading authors on each topic. As such, I have no doubt that this Encyclopedia will be the go-to source for the subject for years to come.’
– Professor Joep Cornelissen, author of Corporate Communication: A Guide to Theory and Practice, the Netherlands