TRANSNATIONAL CORPORATIONS IN SOUTHEAST ASIA

An Institutional Approach to Industrial Organization

New Horizons in International Business series

Hans Jansson, Linnaeus University, Sweden

Rapidly growing investment in Southeast Asia poses a major strategic and organizational challenge for European transnational corporations. In addition to establishing and maintaining profitable businesses in these strongly local markets, transnationals now have to integrate their Southeast Asian operations into their global strategies and operations.

‘. . . the book is well written.’
– William J. Rieber, International Trade Journal

‘. . . there is much here to delight business historians; I highly recommend the book.’
——米拉威尔金斯,商业史上

‘The study is both informative and insightful. . .’
– Raphael Kaplinsky, The Economic Journal

‘It fills a gap in the literature on the organization of subsidiaries in Southeast Asia, and it provides important evidence and arguements for the promotion of regional organizational structures in TNCs.
– Julian Birkinshaw, Journal of International Business Studies

‘. . . this book provides some good examples of specific structures and control systems that can be used to confront the challenge of Southeast Asia. . . . well-argued and to the point. . . . It fills a gap in the literature on the organization of subsidiaries in Southeast Asia, and it provides important evidence and arguments for the promotion of regional organizational structures in TNCs.
– Journal of International Business Studies