The Strategy of Small Firms

战略管理与创新in the Small Firm

Tim Mazzarol, University of Western Australia, Perth, Australia and Groupe ESC Dijon Bourgogne, Dijon, France and Sophie Reboud, Groupe ESC Dijon Bourgogne, Dijon, France and University of Western Australia, Perth, Australia

Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning.

‘All in all, there is much to be learned from this book. Practitioners will find a plethora of concepts to analyse where their firm actually stands and what the next logical steps could be to develop the business, while small business mentors and consultants will come across many concepts and tools to understand their clients better, and therefore will find it much easier to assist them in their strategic journey. Academics and scholars should use this book as a starting point for their own research projects on small business strategy, as the volume comprehensively covers the status quo of the research in this area.’
– Andreas Kuckertz, International Small Business Journal

‘This is an excellent book which covers a lot of ground and which looks to appreciate the strategic needs of the type of firm which populates the majority of industries in all countries: small, independently owned and operated.’
– Steve Talbot, International Journal of Entrepreneurship & Innovation

‘Mazzarol and Reboud present an extremely well documented book that offers grounded approaches through insightful case studies. It is a rare book from which practitioners, students, teachers and researchers will gain both knowledge of and enthusiasm for the subject.’
– Louis Jacques Filion, HEC Montreal, Canada