衡量组织绩效

Metrics for Entrepreneurship and Strategic Management Research

Robert B. Carton, Assistant Professor of Entrepreneurship, Western Carolina University, US and the late Charles W. Hofer, formerly Regents Professor of Strategy and Entrepreneurship, Kennesaw State University’s Coles College of Business, US

There is great discussion but little consensus on the best measures of organizational performance. This book redresses this imbalance. Measuring Organizational Performance offers a framework with which to better understand the implications of selecting variables for use in both empirical studies and practice where organizational financial performance is the critical issue.