The Economics of Sport and the Media

New Horizons in the Economics of Sport series

Edited by Claude Jeanrenaud, Professor of Public Economics, University of Neuchâtel, Switzerland and the late Stefan Késenne, formerly University of Antwerp and KU Leuven, Belgium

The relationship between sport and the media raises numerous issues and problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights.

‘. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.’
– A.J. Veal, Leisure Studies

‘This volume of 10 chapters, each penned by a respected sports economist or sport-policy analyst, is of particular importance because it provides a constructive comparison with perspectives from both Europe and North America. The material is presented in a straightforward manner, largely free of economic jargon, and comprehensible to academics from a variety of fields, as well as interested professionals. . . The Economics of Sport and the Media sheds light on the important policy issues facing the sport-broadcast industry. . . This volume brings together a very useful comparison of European and North American systems and corresponding research perspectives. The book should serve as an important reference that will drive scholars and policy analysts to conduct important research in this crucial segment of the sports industry.’
– Joel G. Maxcy, International Journal of Sport Communication