合作竞争

Winning Strategies for the 21st Century

Edited by Saïd Yami, Affiliate Professor, Kedge Business School, France, Sandro Castaldo, Professor of Marketing, Bocconi University, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Frédéric Le Roy, Professor of Strategic Management, University of Montpellier and GSCM, Montpellier Business School, France

As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.

‘This book provides a diverse set of perspectives on the topic. It is very useful reading for anyone interested in understanding coopetition in multiple contexts.’
– Devi R. Gnyawali, Virginia Tech, US