社会资本

An Introduction to Managing Networks

The late Kenneth W. Koput, formerly Associate Professor of Management and Organizations, Eller College of Management, University of Arizona, US

This volume teaches how to understand and manage social capital to facilitate individual and organizational learning and goal attainment. Coverage includes both orchestrating relationships of others and navigating one’s own social interactions. Written at an introductory level and accessible to those without background in network analysis or graph theory, this text combines both comprehensive analysis and concrete concepts to emphasize how critical a role social capital’s applications play on the foundations of business as we know it today.

‘An increasingly important subject and this book is particularly relevant for anyone interested in seriously considering the topic.’
– Long Range Planning

‘This will be a tremendous addition to the social capital literature and especially teaching some of the concepts of social capital at the graduate level. Such a text is badly needed and quite remarkable that no one has published it before.’
– Viva Ona Bartkus, University of Notre Dame, US