Global Outsourcing Strategies

实习生ationalisation of the Electronics Industry

Lucio Cassia, Professor of Strategic Management and Entrepreneurship, Department of Economics and Technology Management and CYFE – Center for Young and Family Enterprise, University of Bergamo, Italy

Globalisation and outsourcing-based strategies have reshaped the global economy. This timely book provides a strategic analysis of both the development and macro trends of the electronics industry within the wider context of global technology outsourcing.

‘This book is an enormous and impressive work on the development of global outsourcing strategies in the electronic industry, and offers a well balanced mix of practical and theoretical discourse on the topic. The book is suited primarily for practitioners and MBA students to learn about the extent and evolution of outsourcing arrangements as well as major players in the industry. For academics, the in-depth analysis of those major players in the industry adds realism to their conceptual understanding.’
– Masaaki Kotabe, Temple University, US

‘The electronics industry is one of the most interesting arenas to study new trends in competition, globalisation, and outsourcing. In this book Lucio Cassia provides a very detailed and insightful analysis of this industry, with plenty of empirical data to support his points. Anyone with an academic or practitioner interest in the topic will be able to take away key messages through this study of the evolution of global outsourcing in electronics.’
– Michael Mol, Warwick Business School, UK