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Advanced Introduction to Platform Economics
Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countries. How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations. They show how these perspectives can lead to contrasting claims about platform benefits and harms. Uneven power relationships between platform operators and their users are treated differently in these economic traditions. Sometimes leading to advocacy for regulation or for public provision of digital services. Sometimes indicating restraint and precaution. The authors challenge the reader to think beyond the inevitability of platform dominance to create new visions of how platforms might operate in the future.
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Critical Acclaim
Contents
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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions.
关键功能包括：
•分析经济和公共价值观
• provides a foundation for platform regulation
• examines the impacts of platforms on the media industry
•挑战claims of the inevitability of platform dominance
• discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy.
This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics.
This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions.
关键功能包括：
•分析经济和公共价值观
• provides a foundation for platform regulation
• examines the impacts of platforms on the media industry
•挑战claims of the inevitability of platform dominance
• discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy.
This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics.
Critical Acclaim
‘平台经济学的先进介绍为学生提供了对数字平台的经济学和法规的路线图，在该领域的两个重型胜利者的指导下。Mansell和Steinmueller还为平台资本主义的“关闭坡道”提供了地图。
– Sara Bannerman, LSE Review
‘This Advanced Introduction provides a much-needed analysis of digital platforms and their major influence on society. What makes Mansell and Steinmueller’s book stand out is that it looks at platforms not only through the lens of neo-classical economics, but also of institutional economics and critical political economy, comprehensively demonstrating how these theories differ in their assessment of both consequences of platforms and the need for regulation and non-commercial alternatives.’
- 瑞士弗里博格大学曼努埃尔·幼犬。
‘这是该领域的两位主要专家对数字平台多面角色的及时概述。该书对数字平台的利益和危险进行了三种不同的经济观点的深入讨论。它还解决了有关用户，政策制定者，平台运营商和整个社会的最关键问题，从而确定可能是必要的改革。强烈建议您了解未来的挑战。’
- 意大利Bocconi大学Franco Malerba
‘数字平台是数字经济的主要新业务模型。通过对平台经济学的高级介绍，曼塞尔和斯坦穆勒（Mansell and Steinmueller）撰写了一篇易于访问且有见地的论文，这对于所有想了解数字平台的经济机制及其社会后果的学生来说都是非常有价值的。”
——安娜贝拉衣服上的破处,英国萨里大学
‘罗宾·曼塞尔（Robin Mansell）和爱德华·斯坦默勒（Edward Steinmueller）在平台经济学和政策上的当前科学工作中填补了空白。除了提供关于什么是什么平台，其经济表现以及对用户和社会的影响的整体观点外，他们的批判政治经济学方法清楚地表明，平台策略和实践反映了社会中权力不对称的反映。他们对政府干预的呼吁超出了竞争法，并且基于关于可以在商业上可以利用的价值观和规范的基础，这是雄心勃勃但必不可少的主张，要求其在该领域进行进一步的学术工作和政策发展。”
– Karen Donders, Vrije Universiteit Brussel, Belgium
‘Mansell和Steinmueller是数字世界中最敏锐的两位分析师。他们将我们带到了巨大的在线平台数字经济的中央商业机构。这本书的长度紧凑，但范围宽阔，理解深处。作者毫不费力地将技术和业务元素编织在一起，使它们成为创新的激进创新者，以产生经济价值，但挑战了公共价值。他们使用经济分析的三个主要传统，探索了数据驱动的广告客户支持模型的替代方案。这本书是我们对数字未来的思考的重要贡献。’
– Eli Noam, Columbia Business School, US
– Sara Bannerman, LSE Review
‘This Advanced Introduction provides a much-needed analysis of digital platforms and their major influence on society. What makes Mansell and Steinmueller’s book stand out is that it looks at platforms not only through the lens of neo-classical economics, but also of institutional economics and critical political economy, comprehensively demonstrating how these theories differ in their assessment of both consequences of platforms and the need for regulation and non-commercial alternatives.’
- 瑞士弗里博格大学曼努埃尔·幼犬。
‘这是该领域的两位主要专家对数字平台多面角色的及时概述。该书对数字平台的利益和危险进行了三种不同的经济观点的深入讨论。它还解决了有关用户，政策制定者，平台运营商和整个社会的最关键问题，从而确定可能是必要的改革。强烈建议您了解未来的挑战。’
- 意大利Bocconi大学Franco Malerba
‘数字平台是数字经济的主要新业务模型。通过对平台经济学的高级介绍，曼塞尔和斯坦穆勒（Mansell and Steinmueller）撰写了一篇易于访问且有见地的论文，这对于所有想了解数字平台的经济机制及其社会后果的学生来说都是非常有价值的。”
——安娜贝拉衣服上的破处,英国萨里大学
‘罗宾·曼塞尔（Robin Mansell）和爱德华·斯坦默勒（Edward Steinmueller）在平台经济学和政策上的当前科学工作中填补了空白。除了提供关于什么是什么平台，其经济表现以及对用户和社会的影响的整体观点外，他们的批判政治经济学方法清楚地表明，平台策略和实践反映了社会中权力不对称的反映。他们对政府干预的呼吁超出了竞争法，并且基于关于可以在商业上可以利用的价值观和规范的基础，这是雄心勃勃但必不可少的主张，要求其在该领域进行进一步的学术工作和政策发展。”
– Karen Donders, Vrije Universiteit Brussel, Belgium
‘Mansell和Steinmueller是数字世界中最敏锐的两位分析师。他们将我们带到了巨大的在线平台数字经济的中央商业机构。这本书的长度紧凑，但范围宽阔，理解深处。作者毫不费力地将技术和业务元素编织在一起，使它们成为创新的激进创新者，以产生经济价值，但挑战了公共价值。他们使用经济分析的三个主要传统，探索了数据驱动的广告客户支持模型的替代方案。这本书是我们对数字未来的思考的重要贡献。’
– Eli Noam, Columbia Business School, US
Contents
Contents: Preface 1. Introduction 2. Digital platform origins and novelty 3. Economic analysis of platforms 4. Technologies and datafication practices 5. Self-regulation and alternative business models 6. Policy, regulation and alternative platform provision 7. Global perspectives 8. Conclusion References Index
