Strategic Management
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![Innovation Management in the ICT Sector]()
Innovation Management in the ICT Sector
Edward I. Huizenga
Edward Huizenga explores how knowledge and service intensive companies can thrive on innovation and entrepreneurship in the ICT sector. He applies new theoretical insights from strategy and organisation theory, and includes case studies ... -
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![Firms, Strategies and Economic Change]()
Firms, Strategies and Economic Change
Fu-Lai T. Yu
‘. . . the reader seeking an overview of Austrian contributions to organizational economics and strategy will find much of value in this book.’ – Peter G. Klein, The Quarterly Journal of Austrian Economics In Firms, Strategies and Econo... -
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![Strategic Management]()
Strategic Management
Edited by Julian Birkinshaw
‘This is a first-class collection of important articles on strategy by a “Who’s Who” of leading thinkers in the field. The accessibility and insights of the selected pieces make this well organized two-volume collection an absolutely ind... -
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![Innovation in Technology Alliance Networks]()
Innovation in Technology Alliance Networks
Charmianne E.A.V Lemmens
‘This careful study analyzes how alliances transform rivalry from firm versus firm to group versus group. It shows that a firm’s network of alliances influences its performance and strategic options – enhancing competitive advantage at t... -
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![Investment Strategies in Emerging Markets]()
Investment Strategies in Emerging Markets
Edited by Saul Estrin, Klaus E. Meyer
“扫罗埃斯特林和克劳斯·梅尔提供了一个罕见的study of the motives for foreign direct investment in emerging markets. Their stress on the life-cycle dynamics of the foreign companies and ventures results in an especially useful view ...eBook:Find out more$40.00
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
西蒙•Goldschmidt斯文Junghagen,哈里斯Uri
‘The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . .’ – Luiz Moutinho, University of Glasgow, UK Even though it can be argued that affiliate marketing is an old phenomenon, in a rapi...eBook:Find out more$45.60
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![The Economics of Business Strategy]()
The Economics of Business Strategy
Edited by John Kay
The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay – who himself has made seminal contributions to the field – has selected arti... -
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![The Environment in Corporate Management]()
The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
‘What is needed . . . is a cool, detached look at environmental and social responsibility in the context of the firm . . . and which utilises the formidable insights that come from the dramatic developments in economics in the last few d... -
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
业务和市场的微观经济学是一个extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
