Economic Psychology
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![Advanced Introduction to Behavioral Finance]()
Advanced Introduction to Behavioral Finance
H. K. Baker, John R. Nofsinger, Victor Ricciardi
Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the...eBook:Find out more$24.76
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![Advanced Introduction to Bounded Rationality]()
Advanced Introduction to Bounded Rationality
Clement A. Tisdell
Offering a concise and engaging overview of the concepts of bounded rationality and their applications, this stimulating Advanced Introduction engages with the topic in a constructively critical manner, introducing new ideas. Chapters co...eBook:Find out more$21.96
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![Advertising and the Marketplace]()
Advertising and the Marketplace
Lynne Pepall, Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...eBook:Find out more$38.36
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![The Economics of Fairness]()
The Economics of Fairness
Edited by Alexander W. Cappelen, Bertil Tungodden
A growing literature in economics has studied how fairness considerations shape human behavior. This research collection comprises forty key theoretical and empirical contributions spanning the last four decades, along with influential r... -
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![Advanced Introduction to Behavioral Economics]()
Advanced Introduction to Behavioral Economics
John F. Tomer
Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.eBook:Find out more$24.76
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![Recent Developments in the Economics of Advertising]()
Recent Developments in the Economics of Advertising
Edited by Simon P. Anderson
The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include inf... -
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![Recent Developments in the Economics of Happiness]()
Recent Developments in the Economics of Happiness
Edited by Bruno S. Frey, Alois Stutzer
What makes people happy in life? This crucial question has the potential to shake up economics. In recent years, dissatisfaction with the understanding of welfare in economics and new opportunities for empirical study of people’s subject... -
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![Recent Developments in the Economics of Sport]()
Recent Developments in the Economics of Sport
Edited by Wladimir Andreff
In this authoritative collection, Professor Andreff presents the most significant articles published over the last decade or so by leading scholars in the field of sports economics. The volumes cover a wide spectrum of approaches to the ... -
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![Economics, Bounded Rationality and the Cognitive Revolution]()
Economics, Bounded Rationality and the Cognitive Revolution
Herbert A. Simon, Massimo Egidi, Ricardo Viale, Robin Marris
The purpose of this book is to publish the ideas of the late Herbert Simon and sympathetic economists, on the subject of bounded rationality, economics, cognitive science and related disciplines, and to reprint some of Professor Simon’s ...eBook:Find out more$50.36
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![Strategic Marketing and the Future of Consumer Behaviour]()
Strategic Marketing and the Future of Consumer Behaviour
Theo B.C. Poiesz, W. F. van Raaij
The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi... -
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![Recent Developments in Behavioral Economics]()
Recent Developments in Behavioral Economics
Edited by Shlomo Maital
This book comprises, in one compact volume, cutting-edge research in behavioral economics and economic psychology, published mainly during the past five years. The judicious selection of articles examines the subject from a variety of pe... -
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![The Psychology of World Equity Markets]()
The Psychology of World Equity Markets
Edited by Werner De Bondt
Mainstream financial economics has largely ignored the complex cognitive and motivational factors that guide investor trading decisions and that influence the structure and dynamics of world equity markets. Research shows, however, that ...
