Industrial Organisation
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Handbook of Cultural Economics, Third Edition
Edited by Ruth Towse, Trilce Navarrete Hernández
Cultural economics has become well established as a subject of interest for students and teachers of courses ranging from economics to arts administration as well as for policy-makers and practitioners in the creative industries. Digitis... -
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新机构经济学的高级简介
克劳德·梅纳德(ClaudeMénard),玛丽·雪莉(Mary M. Shirley)
New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as ... -
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Advertising and the Marketplace
Lynne Pepall,Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d... -
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流视频的内容,影响和调节
Eli Noam
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds a... -
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流视频的技术,业务和经济学
Eli Noam
Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future... -
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游戏理论与工业组织手册,第二卷
由Luis C.Corchón,Marco A. Marini编辑
该手册的第二卷包括该领域专家的原始贡献。它提供了对工业组织游戏理论最相关的应用的最新调查。这本书也涵盖了古典...