Paperback
Entrepreneurial Thinking
Think Different!
9781788974615 爱德华埃尔加出版
Dispelling common entrepreneurship myths, this textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping upcoming entrepreneurs to think from a different perspective and avoid preventable mistakes, Entrepreneurial Thinking offers a summary of the most valuable and surprising contemporary research, translating it into clearly beneficial lessons, while emphasising the entrepreneurial mind-set crucial to venture success.
More Information
Critical Acclaim
Contents
More Information
Dispelling common entrepreneurship myths, this textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping upcoming entrepreneurs to think from a different perspective and avoid preventable mistakes, Entrepreneurial Thinking offers a summary of the most valuable and surprising contemporary research, translating it into clearly beneficial lessons, while emphasizing the entrepreneurial mindset crucial to venture success.
Key features:
• Short and accessible synopses of 44 of the most influential research papers to advance students’ knowledge on best practice in entrepreneurial thinking, especially in how to see opportunities that others overlook
• Examples of how to use available resources in unconventional ways, as well as explanations of cognitive biases that trap most fledgling entrepreneurs
• A consistent structure allowing students to understand the questions asked, the answers available and implications of each research paper effectively, and place research into practical situations
An excellent guide for students of entrepreneurship, Entrepreneurial Thinking is a brilliant overview of current research with practical benefits for the entrepreneurs of the future.
Key features:
• Short and accessible synopses of 44 of the most influential research papers to advance students’ knowledge on best practice in entrepreneurial thinking, especially in how to see opportunities that others overlook
• Examples of how to use available resources in unconventional ways, as well as explanations of cognitive biases that trap most fledgling entrepreneurs
• A consistent structure allowing students to understand the questions asked, the answers available and implications of each research paper effectively, and place research into practical situations
An excellent guide for students of entrepreneurship, Entrepreneurial Thinking is a brilliant overview of current research with practical benefits for the entrepreneurs of the future.
Critical Acclaim
‘In the entrepreneurial world, it seems everyone talks about “thinking like an entrepreneur” and rarely, if ever, tries to define it. It might sound weird to say that we need to think more about thinking (entrepreneurially) but we do. This book offers a gentle nudge to thinking about entrepreneurial thinking in multiple directions. As someone who is hip deep in defining and measuring the entrepreneurial mindset and in applying that to assessing mindset change, it's fun to see a different spin!’
-诺里斯克鲁格,Entrepreneurship Northwest, US
'The world of academic research in entrepreneurship is mostly unknown and inaccessible by those who actually practice entrepreneurship. In this essential reader, Dave Valliere bridges this researcher-doer gap and has made these valuable research ideas accessible to a lay audience and highlights what they mean. Essential reading for both entrepreneurs and students of entrepreneurship.'
– Steve Blank, Adjunct Professor, Stanford University and Senior Fellow, Columbia University, US, Author of The Four Steps to the Epiphany and The Startup Owner’s Manual
-诺里斯克鲁格,Entrepreneurship Northwest, US
'The world of academic research in entrepreneurship is mostly unknown and inaccessible by those who actually practice entrepreneurship. In this essential reader, Dave Valliere bridges this researcher-doer gap and has made these valuable research ideas accessible to a lay audience and highlights what they mean. Essential reading for both entrepreneurs and students of entrepreneurship.'
– Steve Blank, Adjunct Professor, Stanford University and Senior Fellow, Columbia University, US, Author of The Four Steps to the Epiphany and The Startup Owner’s Manual
Contents
Contents: 1. Introduction 2. Entrepreneurship in society 3. Why there are entrepreneurs 4. Who becomes an entrepreneur 5. Managing the risks 6. Making good decisions 7. Finding great opportunities 8. Spotting potential resources 9. Getting access to resources 10. Persuading others 11. Thinking differently Index
