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Handbook of Research on Sport and Business
This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
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Contributors
Contents
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This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
涉及分析的主题包括体育治理，法规和绩效；媒体和技术；俱乐部管理和团队结构；体育赛事的地点，时间和观众；以及运动品牌和赞助。手册涵盖了从精英运动到业余水平的研究示例，以及从骑自行车到板球的不同运动，从冰球运动到赛车运动，从足球到滑雪。学者和博士生将阅读和使用它，以及寻找有用的方法来扩展知识，进行研究或寻找对管理体育挑战的见解的有用方法。
涉及分析的主题包括体育治理，法规和绩效；媒体和技术；俱乐部管理和团队结构；体育赛事的地点，时间和观众；以及运动品牌和赞助。手册涵盖了从精英运动到业余水平的研究示例，以及从骑自行车到板球的不同运动，从冰球运动到赛车运动，从足球到滑雪。学者和博士生将阅读和使用它，以及寻找有用的方法来扩展知识，进行研究或寻找对管理体育挑战的见解的有用方法。
备受好评
``这本手册仅仅是其存在的里程碑，但这确实是因为它确实是一本强大的质量手册，从事特定的工作，这样一个专注的学术产品应该做的事情''
– Hans Lundberg, Idrottsforum.org
“Soderman和娃娃有一个令人印象深刻的组装array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors’ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.’
– Graham Cuskelly, Griffith University, Australia
‘This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport – from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.’
- 美国哈佛商学院Stephen A. Greyser
‘This Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.’
– Yoshiaki Takahashi, Chuo University, Tokyo, Japan
– Hans Lundberg, Idrottsforum.org
“Soderman和娃娃有一个令人印象深刻的组装array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors’ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.’
– Graham Cuskelly, Griffith University, Australia
‘This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport – from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.’
- 美国哈佛商学院Stephen A. Greyser
‘This Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.’
– Yoshiaki Takahashi, Chuo University, Tokyo, Japan
Contributors
Contributors: C. Anagnostopoulos, T.D. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, T.B. Cornwell, V. De Bosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsæter, C. Gratton, A. Guala, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, R.B. Johnson, M. Maes, N. O’Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E.A. Skille, A.C.T. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz
Contents
Contents:
Preface
PART I: INTRODUCTION
1. Research on Sport and Business
Harald Dolles and Sten Söderman
2. A Call for More Mixed Methods in Sport Management Research
安迪约翰逊陆克文和r·伯克
PART II: GOVERNANCE AND PERFORMANCE
3. Researching Elite Sport Systems Using Process Benchmarking
Leigh Robinson and Nikolai Böhlke
4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz
5.将苹果与国际精英体育研究中的橘子进行比较：有可能吗？
Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli
6. Sports Governance in Ireland: Insights on Theory and Practice
Ann Bourke
7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football Industry
Geoff Walters and Sean Hamil
8. The Governance of the Game: A Review of the Research on Football’s Governance
哈尔盖尔·加梅特（HalgeirGammelæter）和贝诺特·塞纳克斯（Benoit Senaux）
9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example
eivindÅ。精打细算
PART III: MEDIA AND TECHNOLOGY
10. Social Media and Prosumerism: Implications for Sport Marketing Research
James Santomier and Patricia Hogan
11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK
Chris Gratton and Harry Arne Solberg
12.销售媒体体育权利：游戏理论方法
Harry Arne Solberg and Kjetil Kåre Haugen
第四部分：地点，时间和观众
13. Triple Impact Assessments of Sport Events
Tommy D. Andersson
14.SACHésFrançais！为什么他们没有出色的足球体育场；他们将如何：2016 UEFA EURO的政治，经济和营销影响
Boris Hellau and Michel Desbordes
15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of Ghent
Anne-Line Balduck，Marc Maes和Marc Buelens
16. What do they Really Think? Researching Residents’ Perception of Mega-sport Events
Alessandro ‘Chito’ Guala and Douglas Michele Turco
17.领域的教训：体育业务的观众研究
Douglas Michele Turco
PART V: CLUB MANAGEMENT AND TEAMS
18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly
19. Proposing a Relationship Marketing Theory for Sport Clubs
Hans Jansson and Sten Söderman
20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team Sports
Harald Dolles and Sten Söderman
21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick
22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory Methodology
Christos Anagnostopoulos
PART VI: SPORT BRANDING AND SPONSORING
23. A Review of Fan Identity and its Influence on Sport Sponsorship Effectiveness
Torsten Schlesinger
24. State of the Art and Science in Sponsorship-linked Marketing
T. Bettina Cornwell
25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles
26. Brand Equity Models in the Spotlight of Sport Business
Tim Ströbel and Herbert Woratschek
第七部分：反思
27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century
Simon Chadwick
28. The Special Features of Sport: A Critical Revisit
Aaron C.T. Smith and Bob Stewart
29.展望：体育和商业 - 未来的研究议程
Harald Dolles and Sten Söderman
Index
Preface
PART I: INTRODUCTION
1. Research on Sport and Business
Harald Dolles and Sten Söderman
2. A Call for More Mixed Methods in Sport Management Research
安迪约翰逊陆克文和r·伯克
PART II: GOVERNANCE AND PERFORMANCE
3. Researching Elite Sport Systems Using Process Benchmarking
Leigh Robinson and Nikolai Böhlke
4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz
5.将苹果与国际精英体育研究中的橘子进行比较：有可能吗？
Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli
6. Sports Governance in Ireland: Insights on Theory and Practice
Ann Bourke
7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football Industry
Geoff Walters and Sean Hamil
8. The Governance of the Game: A Review of the Research on Football’s Governance
哈尔盖尔·加梅特（HalgeirGammelæter）和贝诺特·塞纳克斯（Benoit Senaux）
9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example
eivindÅ。精打细算
PART III: MEDIA AND TECHNOLOGY
10. Social Media and Prosumerism: Implications for Sport Marketing Research
James Santomier and Patricia Hogan
11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK
Chris Gratton and Harry Arne Solberg
12.销售媒体体育权利：游戏理论方法
Harry Arne Solberg and Kjetil Kåre Haugen
第四部分：地点，时间和观众
13. Triple Impact Assessments of Sport Events
Tommy D. Andersson
14.SACHésFrançais！为什么他们没有出色的足球体育场；他们将如何：2016 UEFA EURO的政治，经济和营销影响
Boris Hellau and Michel Desbordes
15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of Ghent
Anne-Line Balduck，Marc Maes和Marc Buelens
16. What do they Really Think? Researching Residents’ Perception of Mega-sport Events
Alessandro ‘Chito’ Guala and Douglas Michele Turco
17.领域的教训：体育业务的观众研究
Douglas Michele Turco
PART V: CLUB MANAGEMENT AND TEAMS
18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly
19. Proposing a Relationship Marketing Theory for Sport Clubs
Hans Jansson and Sten Söderman
20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team Sports
Harald Dolles and Sten Söderman
21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick
22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory Methodology
Christos Anagnostopoulos
PART VI: SPORT BRANDING AND SPONSORING
23. A Review of Fan Identity and its Influence on Sport Sponsorship Effectiveness
Torsten Schlesinger
24. State of the Art and Science in Sponsorship-linked Marketing
T. Bettina Cornwell
25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles
26. Brand Equity Models in the Spotlight of Sport Business
Tim Ströbel and Herbert Woratschek
第七部分：反思
27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century
Simon Chadwick
28. The Special Features of Sport: A Critical Revisit
Aaron C.T. Smith and Bob Stewart
29.展望：体育和商业 - 未来的研究议程
Harald Dolles and Sten Söderman
Index
