行动中的运营策略

这本新鲜和启发书提供了圆润概述的运营策略，特别关注实施。本书的前提是，在没有其后续实施的情况下制定有效的运营策略将使战略过程浪费时间和资源。

The authors explain the pros and cons of existing approaches to implementation as well as offering a systematic framework for turning strategic intent into actions. They offer a fresh look at a subject whose importance within academia and industry is rapidly increasing due to the need to refocus the attention of business upon the elements that actually add value to society – operations. Although operations strategy implementation is a broad and complex subject area, by developing a mature, broad perspective of the subject the authors consider that all elements of an organisation have potential to contribute directly by adding tangible values to the operations strategy process.

This study will be of great interest to academics and will also give practitioners confidence in efficiently formulating and effectively implementing strategies that reflect the needs of today’s business. Advanced undergraduate and postgraduate students studying operations strategy and manufacturing strategy will find this book an essential and fascinating read. In short, it should be able to offer all those involved in operations management a comprehensive and coherent view of the subject that until now has been lacking.