Women’s Entrepreneurial Journeys in Sub-Saharan Africa

Hardback

Women’s Entrepreneurial Journeys in Sub-Saharan Africa

9781800885851 Edward Elgar Publishing
Michael Zisuh Ngoasong, Professor of Entrepreneurship, Head of Department for Public Leadership and Social Enterprise, Open University Business School, The Open University, UK
Publication Date:September 2023 ISBN:978 1 80088 585 1 Extent:c 239 pp
This innovative book traces women’s entrepreneurial journeys in Sub-Saharan Africa, examining the linkages between entrepreneurship, gender and development context. With extensive case studies of women’s experiences across the enterprise life-cycle, it gives new insight into how to support and empower Sub-Saharan African female entrepreneurs.

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This innovative book traces women’s entrepreneurial journeys in Sub-Saharan Africa, examining the linkages between entrepreneurship, gender and development context. With extensive case studies of women’s experiences across the enterprise life-cycle, it gives new insight into how to support and empower Sub-Saharan African female entrepreneurs.

Exploring start-up, small and medium-sized enterprises, this book tracks the wide range of choices facing prospective and established female entrepreneurs, business owners and managers. Chapters cover new developments in business, including alternative entrepreneurial finance, collaborative networks, digital entrepreneurship and transitional entrepreneurship in women-owned businesses. Using original research spanning the tourism, hospitality, agriculture, education and financial services sectors, Michael Zisuh Ngoasong considers the role of family and ethnic structures in shaping women’s business journeys. Through diverse case studies of women’s successes and failures in business, Ngoasong provides new insight on the entrepreneurial opportunities, challenges, and risks facing Sub-Saharan African women.

This book will be a rich resource for researchers and educators interested in entrepreneurship, gender and management, and development studies. It will also be a vital guide for practitioners seeking to identify and execute context-specific entrepreneurial opportunities for women in Sub-Saharan Africa.
Critical Acclaim
‘Michael Zisuh Ngoasong has made an impressive contribution to the literature on entrepreneurship and women's empowerment in Sub-Saharan Africa with his book, Women's Entrepreneurial Journeys in Sub-Saharan Africa. The book offers a comprehensive overview of the challenges women entrepreneurs face in the region while highlighting the opportunities and potential for growth. The book covers a diverse range of topics, including financing, family influences, networks, and digital technology, providing policymakers, academics, and practitioners with valuable insights and practical advice for supporting and empowering women entrepreneurs. It provides a compelling argument for the transformative potential of women's entrepreneurship, making a powerful case for investing in the growth and success of women-owned businesses. This book is a must-read for anyone interested in promoting gender equality and economic empowerment in Sub-Saharan Africa, paving the way for sustainable and inclusive economic growth.’
– Ogechi Adeola, Lagos Business School, Pan-Atlantic University, Nigeria

‘Drawing on both rigorous research and personal experiences, Ngoasong's Women’s Entrepreneurial Journeys offers an insightful portrayal of the challenges and triumphs of Sub Saharan Africa's women entrepreneurs. Bursting with examples and insights on entrepreneurial success, this book provides a fresh new look at Africa’s innovators; essential reading for anyone working on empowering Africa's women.’
– Louise Twining-Ward, World Bank Group
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