公司冒险的高级简介

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

罗伯特·希里希（Robert Hisrich）在这个独特而原始的高级介绍中，指出了在现有公司背景下建立新事业的基本原则。在这种环境中，开始和经营新业务包括很大的风险，需要努力克服惯性，以为组织以及市场和个人创造新的价值。This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.

This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.