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Gendered Marketing
Pauline Maclaran, Andreas Chatzidakis
‘Gendered Marketing, by Maclaran and Chatzidakis, offers a compelling and clear synthesis of contemporary feminist and gender theories and their uses in debates in this field of Marketing and Consumer Behaviour. By providing the conceptu... -
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Debating Biopolitics
编辑米arco Piasentier, Sara Raimondi
‘This book is a wonderful guide to how contemporary understandings of life (both biological and political) become central to its governance. This is all the more vital as biopolitics is at the moment perhaps the most dynamic field of tho... -
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Research Handbook on the Law and Economics of Competition Enforcement
Edited by Ioannis Kokkoris, Claudia Lemus
的排版etition law and policy have a greater prominence today than at any time since the emergence of “antitrust” in the US at the turn of the nineteenth century. This volume of fascinating chapters enhances our understanding of the numero... -
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Frontiers in Civil Justice
Edited by Xandra Kramer, Jos Hoevenaars, Betül Kas, Erlis Themeli
‘Frontiers in Civil Justice provides a fulsome account of contemporary European directives, initiatives, and case law aiming to revamp the modes by which claimants can seek remedies. Readers learn of an array of initiatives – from fundin... -
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A Modern Guide to the Economics of Happiness
Edited by Luigino Bruni, Alessandra Smerilli, Dalila De Rosa
Exploring the modern approach to the economics of happiness, which came about with the Easterlin Paradox, this book analyses and assesses the idea that as a country gets richer the happiness of its citizens remains the same. The book mov...电子书:Find out more$44.00
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A Research Agenda for the Entrepreneurial University
Edited by Ulla Hytti
‘From an academic point of view, entrepreneurial universities are still an emergent area in the field of entrepreneurship. This book, written by a group of scholars at the leading edge on this topic, is offering new and fresh research pe...电子书:Find out more$36.00
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Handbook on Smart Growth
Edited by Gerrit-Jan Knaap, Rebecca Lewis, Arnab Chakraborty, Katy June-Friesen
‘Full of counter-intuitive and often sobering insights, this volume is not just incredibly timely, it's indispensable as a reference on the past, present and uncertain future of the smart growth ideal.’ – Xavier de Souza Briggs, Brooking... -
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Research Handbook on Intellectual Property and Cultural Heritage
Edited by Irini Stamatoudi
‘In this Research Handbook on Intellectual Property and Cultural Heritage, Irini Stamatoudi puts together a tremendous group of high-level scholars to explore from various angles the complex but fascinating relationship between intellect... -
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Computer Simulations and Gaming
James W. Cooper, Michele E. Yoder, Stacey L. Watson
Computer simulations, serious digital games, and gamification add fun and engagement to business courses, while also improving students' learning outcomes. Computer Simulations and Gaming provides business educators with the theoretical ... -
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How to Engage Policy Makers with Your Research
Edited by Tim Vorley, Syahirah Abdul Rahman, Lauren Tuckerman, Phil Wallace
‘There is a growing interest in improving academic policy engagement in the UK and internationally. However, we still have a lot to learn about how to do this work better. This book provides a novel contribution, with authors drawn from ... -
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Patenting Biotechnical Innovation
Edited by Naomi Hawkins
‘This is an excellent and exciting collection edited by a highly respected scholar. It explores the always relevant and complex, and evolving, question of patenting biotechnological innovation and the public interest, and the extent to w... -
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Smart Policies for Societies in Transition
编辑米ats Benner, Göran Marklund, Sylvia Schwaag Serger
‘This is a fascinating book about innovation policy that goes beyond the narrow focus on economic growth or international competition. It offers fresh new insight and ideas about the transformative role that smart policies can play in a...