International Business
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![Globalisation, Policy and Shipping]()
Globalisation, Policy and Shipping
Evangelia Selkou, Michael Roe
‘A series of fundamental questions stemming from the multiplex nature of policy-making, nation-states, governance, individual choice, and globalisation have increased in importance. Turning to the shipping world, however, we concede that... -
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![Happimetrics]()
Happimetrics
Peter A. Gloor
根据20年的研究，本书提出了一种经过验证的测试方法，用于实现员工幸福的目标，分析个人的沟通模式，并通过将他们的行为反映给他们来使他们自我意识到... -
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![种族和文化营销研究手册]()
种族和文化营销研究手册
由Glen H. Brodowsky编辑，Camille P. Schuster，Rebeca Perren
‘自六十年代以来，在技术变得越来越融合的同时，在美国，文化多样性一直在稳步增长。这为营销人员提供了一个很好的机会，可以开发固定在文化内部差异的微节目。H ... -
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract... -
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![Research Handbook on Foreign Exit, Relocation and Re-entry]()
Research Handbook on Foreign Exit, Relocation and Re-entry
由Jorma Larimo，Pratik Arte，Carlos M.P.编辑Sousa，Pervez N. Ghauri，JoséMata
‘这本书以企业从外国市场，生产的搬迁和重新进入的企业相互联系的现象进行了最新的贡献。它的概念和经验研究的结合是任何人都必须阅读的。 -
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![品牌保护和产品伪造的全球风险]()
品牌保护和产品伪造的全球风险
由杰里米·威尔逊（Jeremy M. Wilson）编辑
‘我希望我第一次开始品牌保护时拥有这本书。那时，我处于学习模式，并不断寻求资源来告知我的策略和方法。我发现没有很多实用信息阅读... -
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![The Role of Multinational Enterprises in Supporting the United Nations' SDGs]()
The Role of Multinational Enterprises in Supporting the United Nations' SDGs
Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj
‘尽管联合国在2015年左右采取了一系列可持续发展目标，但任何国家实现所有这些目标的可能性在计划中的2030年截止日期的可能性似乎极不可能。比...慢的原因 -
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![国际业务创新的研究手册]()
国际业务创新的研究手册
由Desislava Dikova编辑，Edith Ipsmiller
‘手册很少是创新的，即使是关于创新的，但关于国际业务创新的卷却以其令人耳目一新的多样化和最新的贡献而脱颖而出。编辑Dikova和Ipsmill ... -
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![Small and Medium Sized Enterprises and the COVID-19 Response]()
Small and Medium Sized Enterprises and the COVID-19 Response
由Hamid Etemad编辑
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...
