Hardback
Elgar Encyclopedia of Corporate Communication
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
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Critical Acclaim
Contributors
More Information
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided.
The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.
Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided.
The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.
Critical Acclaim
这百科全书已经彻底覆盖了相乘ifaceted aspects of corporate communications into one cohesive and compelling compendium of relevant readings. The entries have been written by leading researchers and thinkers in the field, in which they have elucidated the contemporary challenges faced by academics and practitioners in the corporate world that we are living in. This is such a huge task to undertake and a commendation goes to the author and his publishing team.’
- T C Melewar教授,英国米德尔塞克斯大学
‘I am pleased to endorse this new book The Elgar Encyclopedia of Corporate Communications, edited by Klement Podnar, assisted by entries from many learned colleagues from around the world. The book will provide a welcome addition to this important field of activity of practitioner and academic activity. In a time and day of much-needed corporate scrutiny, all business must be enabled - not only to communicate with stakeholders and the general public, but also be able to defend themselves against negative communication from outside the business. It is not enough just to market and sell goods and services, or to make profits and generate returns on investment. Nor is sufficient to purely enrich shareholders or generate director benefits. The company that fails to communicate or communicates poorly - unless it changes - is a company, corporation or institution - destined to the dustbin of economic history. Indeed, markets and customer needs will change, technology will continue to accelerate, and governments may legislate. But corporations and businesses must communicate and do it well to survive and thrive as the 21st century continues to unfold. This book provides needed insight into every facet of corporate communications, and hence offers assistance to managers and readers everywhere to do better than before.’
– Professor Philip J Kitchen, ICN-Artem School of Business, France
‘Few publications earn a permanent place on the desks of both professionals and academics. This work undeniably secures such a position as an indispensable reference, enabling proficient navigation within a discipline that holds pivotal importance in both academia and practice. A reliable source ensuring thoroughness, leaving no margin for oversight.’
– Professor Francesco Lurati, University of Lugano, Switzerland
‘The Encyclopedia of Corporate Communication offers an essential and comprehensive resource for academics and professionals interested in corporate communication. Covering diverse theories, branding, responsibility, misconduct, crisis management, communication processes, stakeholder engagement, and outcomes, the compilation offers valuable insights for understanding and managing corporate communication challenges effectively. It’s a ‘must-have’ reference for anyone who wants to excel in the field.’
– Professor Heidi Schultz, University of North Carolina at Chapel Hill, US
‘Corporate communication, as a field or study and practice, has grown ever more significant over the last decade. This timely Encyclopedia offers the most comprehensive reference on the subject that is out there for students and practitioners alike. All relevant concepts and terms are neatly organized, well explained and written by the leading authors on each topic. As such, I have no doubt that this Encyclopedia will be the go-to source for the subject for years to come.’
– Professor Joep Cornelissen, author of Corporate Communication: A Guide to Theory and Practice, the Netherlands
- T C Melewar教授,英国米德尔塞克斯大学
‘I am pleased to endorse this new book The Elgar Encyclopedia of Corporate Communications, edited by Klement Podnar, assisted by entries from many learned colleagues from around the world. The book will provide a welcome addition to this important field of activity of practitioner and academic activity. In a time and day of much-needed corporate scrutiny, all business must be enabled - not only to communicate with stakeholders and the general public, but also be able to defend themselves against negative communication from outside the business. It is not enough just to market and sell goods and services, or to make profits and generate returns on investment. Nor is sufficient to purely enrich shareholders or generate director benefits. The company that fails to communicate or communicates poorly - unless it changes - is a company, corporation or institution - destined to the dustbin of economic history. Indeed, markets and customer needs will change, technology will continue to accelerate, and governments may legislate. But corporations and businesses must communicate and do it well to survive and thrive as the 21st century continues to unfold. This book provides needed insight into every facet of corporate communications, and hence offers assistance to managers and readers everywhere to do better than before.’
– Professor Philip J Kitchen, ICN-Artem School of Business, France
‘Few publications earn a permanent place on the desks of both professionals and academics. This work undeniably secures such a position as an indispensable reference, enabling proficient navigation within a discipline that holds pivotal importance in both academia and practice. A reliable source ensuring thoroughness, leaving no margin for oversight.’
– Professor Francesco Lurati, University of Lugano, Switzerland
‘The Encyclopedia of Corporate Communication offers an essential and comprehensive resource for academics and professionals interested in corporate communication. Covering diverse theories, branding, responsibility, misconduct, crisis management, communication processes, stakeholder engagement, and outcomes, the compilation offers valuable insights for understanding and managing corporate communication challenges effectively. It’s a ‘must-have’ reference for anyone who wants to excel in the field.’
– Professor Heidi Schultz, University of North Carolina at Chapel Hill, US
‘Corporate communication, as a field or study and practice, has grown ever more significant over the last decade. This timely Encyclopedia offers the most comprehensive reference on the subject that is out there for students and practitioners alike. All relevant concepts and terms are neatly organized, well explained and written by the leading authors on each topic. As such, I have no doubt that this Encyclopedia will be the go-to source for the subject for years to come.’
– Professor Joep Cornelissen, author of Corporate Communication: A Guide to Theory and Practice, the Netherlands
Contributors
参与者包括:Subhash Abhayawansa,卡罗尔. Adams, Sophie Esmann Andersen, Moritz Appels, Jana Arbeiter, John M. T. Balmer, Erika Benčec, Joshua M. Bentley, Guido Berens, Clive R. Boddy, Achilleas Boukis, Humphrey Bourne, Jana Brockhaus, Mario Burghausen, Craig E. Carroll, Lars Thøger Christensen, Emma Christensen, Ruben Chumpitaz, W. Timothy Coombs, Jacob Dahl Rendtorff, Katherine Dunn, Sabine Einwiller, Wim J. L. Elving, Ari-Matti Erjansola, Michael Etter, Jiayu Gina Qu, Urša Golob Podnar, Jens Hagelstein, Ulla Hakala, Robert L. Heath, Mats Heide, Minh Ngoc Ho, Christiane Marie Høvring, Laura Illia, Zlatko Jančič, Winni Johansen, Michael L. Kent, Sora Kim, Stuart Kirsch, Andrej Kohont, Timothy Kuhn, Adam Lindgreen, Angela Lindt, Jukka Lipponen, Tinca Lukan, Jim Macnamara, Carmen Daniela Maier, François Maon, Gregory Mark, Amisha Mehta, Michela Mingione, Brian T. Moriarty, Monica Musolino, Ana Marija Mustafai, Klement Podnar, Irene Pollach, Adele Potgieter, Iztok Prezelj, Khanyapuss Punjaisri, Silvia Ravazzani, Teodora Tea Ristevska, Christopher Ruppel, Shima Saniei, Dennis Schoeneborn, Dubravka Sinčić Ćorić, Julia Stranzl, Trine Susanne Johansen, Valérie Swaen, Ilona Szőcs, Amalia Triantafillidou, Urška Tuškej Lovšin, Ellen Tyquin, Katja Udir Mišič, Boštjan Udovič, Nur Uysal, Joëlle Vanhamme, Ana Tkalac Verčič, Christine Viertmann, Sophia C. Volk, Yijing Wang, Franzisca Weder, Peter Winkler, Daniel Wolfgruber, Chelsea L. Woods, Ansgar Zerfass, Vesna Žabkar
