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成功的创新
建立一个新理论，用于管理中小型企业
9781840643886 Edward Elgar Publishing
创新活动并不新鲜——changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.
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备受好评
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更多信息
创新活动并不新鲜——changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.
备受好评
‘多年来，创新管理的重点仅仅是大型公司。通过成功的创新，Jan Cobbenhagen为管理中小型企业的创新过程铺平了一种新的方式。这本书为理解，还利用创新提供了一个宝贵而有见地的框架。这本书的一个特殊吸引力是它对学者和从业者都讲话。正如提供有关创新活动在中小型企业中作用的新颖理论见解一样，组织和管理创新企业的实用课程也是如此。’
- David B. Audretsch，印第安纳大学，布卢明顿，美国和德国奥托·贝希姆学校
‘This is a wonderful book. For all those interested in innovation, it is a must read.’
- 美国乔治·梅森大学的ZoltánJ。Ács
- David B. Audretsch，印第安纳大学，布卢明顿，美国和德国奥托·贝希姆学校
‘This is a wonderful book. For all those interested in innovation, it is a must read.’
- 美国乔治·梅森大学的ZoltánJ。Ács
内容
内容：前言第一部分：理论和方法论1.实践框架2.理论框架3.方法论4.素描模型第二部分：经验发现5.技术能力5.营销能力7.组织能力7.能力三合会第三部分：讨论9.控制参考指数的源
