亚洲业务
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Cross-Cultural Marketing
由Tiziano Vescovi编辑
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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China and the Global Economy
Edited by Shahid Yusuf
China’s global economic footprint is large and growing. In recent years, China has contributed a third or more to the growth of the global economy, following its meteoric rise starting in the 1980s and gathering momentum in the 1990s. Ch... -
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State Capitalism
Edited by Barbara Krug
This book takes as its starting point the question of whether contemporary state capitalism simply uses different tools than earlier or other variants of capitalism, or whether it is an altogether new kind of economic regime. It brings t... -
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21世纪的中国经济
Edited by Barbara Krug, Hans Hendrischke
‘What emerges in this book is a complex, layered, intriguing and ultimately informative and insightful portrayal of a radically renovated business environment in contemporary China.’ – David Ip, Pacific Affairs -
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Mergers and Acquisitions in China
Chien-Hsun Chen, Hui-Tzu Shih
本书讨论了中国公司的跨境合并和收购(并购),主要是为了阐明其策略以及其并购在国际层面上的影响。Chien-Hsun Chen和Hui-Tzu Shih也探索了策略... -
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International Business in Korea
O. Y. Kwon
‘Overall, the book is rich in information and clear in writing style. The book is highly recommended for anyone who cares about the business environment in Korea and for all those who are considering investing in Korea or entering the Ko... -
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Small and Medium Sized Enterprises in East Asia
Edited by Charles Harvie, Boob-Chye Lee
‘。。。这本书是有益的信息,对东亚中小企业的研究有了可喜的贡献。 -
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Multinational Enterprises and Emerging Challenges of the 21st Century
Edited by John H. Dunning, Tsai-Mei Lin
‘。。。a fascinating and valuable collection of frameworks, insights and background information relating to the globalisation of business, and particularly that which is affected by the increasing influence from Asia. It is intellectuall... -
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Business Networks and Strategic Alliances in China
Edited by Stewart R. Clegg, Karen Wang, Mike Berrell
‘。。。这本书可以作为新手学者和专家的宝贵参考,并对对中国与全球经济的融合感兴趣的商业网络文献有深入的了解。’... -
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Multinational Enterprises and Industrial Transformation
Archanun Kohpaiboon
MNEs have been involved in Thai manufacturing since the early 1960s but despite this significant involvement their role in the industrialization process remains a controversial issue. This book has three main foci: • to evaluate the im... -
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The Chinese Business Environment
Fuming Jiang, Bruce W. Stening
‘这本参考书目将不胜感激,我敢肯定,国际商业学者广泛咨询。作者应祝贺作者组装和注释如此多样化但高度的现代和值得一提的... -
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Growth of New Technology Ventures in China’s Emerging Market
Edited by Haiyang Li
‘。。。this text is an impressive contribution to the understanding of entrepreneurship and new technology ventures in emerging markets. It should become an essential source of reference for students, academics and professionals in the f...