International Business
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![Research Handbook on Innovation in International Business]()
Research Handbook on Innovation in International Business
Edited by Desislava Dikova, Edith Ipsmiller
‘Handbooks are seldom innovative, even when they are about innovation, but this volume on innovations in international business stands out by its refreshingly diverse and up-to-date collection of contributions. Editors Dikova and Ipsmill... -
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![The New Corporate Landscape]()
The New Corporate Landscape
Alexander Styhre
全球经济日益主导的handful of super-companies that wield immense power over citizens and governments. In this timely and perspicuous analysis of economic concentration, Alexander Styhre shows how the 2008 ... -
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![Small and Medium Sized Enterprises and the COVID-19 Response]()
Small and Medium Sized Enterprises and the COVID-19 Response
Edited by Hamid Etemad
The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis... -
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![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an... -
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![Handbook on Trade Policy and Climate Change]()
Handbook on Trade Policy and Climate Change
Edited by Michael Jakob
这个深刻的手册提供了一个comprehensive overview of the most recent developments in the academic debate on the numerous and complex linkages between international trade and climate change. -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
