International Business
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![国际商业战略和跨文化的Management]()
国际商业战略和跨文化的Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$20.76
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![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$55.16
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![Transnational Corporations and International Production]()
Transnational Corporations and International Production
Grazia Ietto-Gillies
这本书论及integ的重要问题rating the study of the transnational corporation into economics. Ietto-Gillies places the different theories on the TNC into their wider theoretical and historical contexts and offers th...eBook:Find out more$46.36
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![Globalization]()
Globalization
C. Gopinath
‘This much-awaited third edition offers an expanded treatment of the greatest topic of our time using examples from different parts of the world.’ – Mauro F. Guillén, author of Rude Awakening: Threats to the Global Liberal OrdereBook:Find out more$58.36
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![Monopolies, Mergers and Competition Policy]()
Monopolies, Mergers and Competition Policy
F. M. Scherer
This book collects some of the author's most illuminating recent papers on competition policy published since the turn of the millennium. They focus on three main themes: how technological innovation leads to monopolistic market structur... -
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![Advanced Introduction to Globalisation]()
Advanced Introduction to Globalisation
Jonathan Michie
‘This book is a tour de force on the dynamics of globalisation. It provides an overview of the main trends and shows how seemingly geographically remote issues are connected. Far from commonplace, it manages to provide original and provo...eBook:Find out more$24.36
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![Economic Sanctions]()
Economic Sanctions
Edited by Michael P. Malloy
Economic Sanctions presents, in two volumes, the leading legal scholarship of the past 12 years on the theory and practice of international economic sanctions. Edited by Michael P. Malloy, an internationally recognized specialist in the ... -
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![A Guide to the Global Business Environment]()
A Guide to the Global Business Environment
William Kerr, Nicholas Perdikis
An MBA text is essential to understand the links between international business, international institutions and international trade This MBA textbook provides a guide to the international institutions, both public and private, that exis...eBook:Find out more$51.16
