商业与管理研究方法
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![组织变革与学习的叙述]()
组织变革与学习的叙述
Stefanie Reissner
“难以阅读一份专着的乐趣，这些专着使用组织故事和讲故事作为分析人们如何处理快速社会和技术变换的时刻所处理的组织和个人变革的主要车辆...... -
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![企业家精神定性研究方法手册]()
企业家精神定性研究方法手册
由Helle Neergaard编辑，John ParmUlhøi
‘There is no hiding behind the ramparts of dry scholarship here. The credibility of the theory being spoken of is not the stuff of constructed proofs, but alignments of critical insight and utility. This is where qualitative work can mak... -
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![营销中定性研究方法手册]()
营销中定性研究方法手册
Edited by Russell W. Belk
营销中定性研究方法的手册提供了旨在为学术，学生和营销研究专业人员提供的基本和先进治疗。42章从定性方法的历史开始...... -
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![Narratives of Internationalisation]()
Narratives of Internationalisation
Sara L. McGaughey
This book makes a rare – but often advocated – contribution to research in entrepreneurship and international business by providing a richly contextualised longitudinal case study of the growth and internationalisation of a cluster of sm... -
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![The Principles of Knowledge Creation]()
The Principles of Knowledge Creation
由Bengt Gustavsson编辑
‘. . . a vast array of material that would be useful in a variety of courses and projects. Recommended.’ – R.K. Murray, Choice -
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![Narrative and Discursive Approaches in Entrepreneurship]()
Narrative and Discursive Approaches in Entrepreneurship
Edited by Daniel Hjorth, Chris Steyaert
‘Daniel Hjorth and Chris Steyaert set out to advance the study of entrepreneurship by refocusing the lens of discovery from economics, management and marketing to other paradigmatic stances in social sciences and humanities like anthropo... -
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![国际业务定性研究方法手册]()
国际业务定性研究方法手册
由Rebecca Piekkari编辑，Catherine Welch
“这是一本关于重要话题的一本很好的书，即如何在国际业务中进行定性研究。这是一个由学者撰写的周到章节的一系列伟大的章节，他们自己挣扎着所有的PROBL ......
