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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more£12.76
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![Research Handbook on Knowledge Transfer and International Business]()
Research Handbook on Knowledge Transfer and International Business
Edited by Zaheer Khan, Smitha R. Nair, Yong K. Lew
‘Cross border knowledge transfer is becoming vital for firms to develop competitive advantage. This Research Handbook on Knowledge Transfer and International Business provides a comprehensive account of cross-border knowledge transfer mo...eBook:Find out more£48.00
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![Leadership and Charisma]()
Leadership and Charisma
Micha Popper, Omri Castelnovo
‘Charisma has always been a fascinating, but complex and elusive, construct. This analysis looks at both the evolutionary roots and social psychological processes underlying charisma. It provides an excellent understanding of the role of...eBook:Find out more£25.00
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more£23.96
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![Digital Transformations]()
Digital Transformations
Tugrul U. Daim, Haydar Yalçın
‘The authors introduce the use of statistical methods such as bibliometrics, patent analysis and network analysis to understand trends, connections and leadership in technology innovation and also to identify key issues. Real-world case ...eBook:Find out more£25.00
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![Leading Innovation and Entrepreneurship in Healthcare]()
Leading Innovation and Entrepreneurship in Healthcare
Claudine Kearney
‘For anyone interested in engaging in change, leadership and creating value in health care, this book is a must read. Claudine Kearney provides a thoughtful, interesting focused innovative approach to a most relevant topic today how to i...eBook:Find out more£25.00
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![Research Handbook on New Frontiers of Equality and Diversity at Work]()
Research Handbook on New Frontiers of Equality and Diversity at Work
Edited by Alain Klarsfeld, Lena Knappert, Angela Kornau, Eddy S. Ng, Faith W. Ngunijiri
跨越五大洲,这本书尖端provides a thorough international overview of equality, diversity and inclusion at work. Analysing the demographics of the workplace and the economic outcomes achieved by different segment...eBook:Find out more£48.00
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![Entrepreneurship Addiction]()
Entrepreneurship Addiction
April J. Spivack, Alexander McKelvie
April J. Spivack and Alexander McKelvie present the development of the concept of entrepreneurship addiction, contributing to wider discussions of the ‘dark side’ of entrepreneurship. Focusing attention on mental health issues and neurod...eBook:Find out more£25.00
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![A Research Agenda for Manufacturing Industries in the Global Economy]()
A Research Agenda for Manufacturing Industries in the Global Economy
Edited by John R. Bryson, Chloe Billing, William Graves, Godfrey Yeung
This timely Research Agenda provides a state-of-the-art review of existing research on manufacturing, as well as highlighting key areas of study to advance the field. Expert contributors from across the globe analyse the central role of ...eBook:Find out more£25.00
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![Research Handbook on Work–Life Balance]()
Research Handbook on Work–Life Balance
Edited by Sonia Bertolini, Barbara Poggio
‘This wonderful Research Handbook introduces scholarly debates on work–life balance, provides new theoretical approaches and insights, proposes innovative qualitative and quantitative research methods, and uses longitudinal and cross-nat...eBook:Find out more£48.00
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![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of p...eBook:Find out more£25.00
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![Handbook of Sustainability-Driven Business Strategies in Practice]()
Handbook of Sustainability-Driven Business Strategies in Practice
Edited by Stefan Markovic, Cristina Sancha, Adam Lindgreen
‘Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection o...eBook:Find out more£48.00
