Business Analytics
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![How to Design and Develop a Business Research Project]()
How to Design and Develop a Business Research Project
凯伦·艾略特巴特Cambre Janick Fierens
Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and proced...eBook:Find out more$40.00
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![Handbook of Big Data Research Methods]()
Handbook of Big Data Research Methods
Edited by Shahriar Akter, Samuel Fosso Wamba
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, informa...eBook:Find out more$65.00
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![Happimetrics]()
Happimetrics
Peter A. Gloor
Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...eBook:Find out more$33.56
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...eBook:Find out more$33.56
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![Managing AI Wisely]()
Managing AI Wisely
Lauren Waardenburg, Marleen Huysman, Marlous Agterberg
Artificial Intelligence (AI) is being rapidly introduced into the workplace, creating debate around what AI means for our work and organizations. This book gives grounded counterweight to provocative newspaper headlines by using in-depth...eBook:Find out more$40.00
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![Big Data]()
Big Data
Edited by John S. Pedersen, Adrian Wilkinson
Big data and 'the package' of the digital society is de-mystified in this important book. A group of international experts frame the debates around big data and analyse its impact in different sectors in practice. They also examine wheth...eBook:Find out more$40.00
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more$61.56
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![New Methods of Market Research and Analysis]()
New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...eBook:Find out more$42.36
