Business Analytics
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![A Research Agenda for Knowledge Management and Analytics]()
A Research Agenda for Knowledge Management and Analytics
Edited by Jay Liebowitz
‘Knowledge management and analytics originate from different viewpoints. One focuses on people and organizations knowing (or not knowing); the other on people and organizations doing (or hoping to do). As there is little point in knowing...eBook:Find out more$31.96
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![Managing AI Wisely]()
Managing AI Wisely
Lauren Waardenburg, Marleen Huysman, Marlous Agterberg
这本书将产生共鸣,美妙绝伦every manager who is currently grappling with implementing AI in their organization. By analyzing real-life case studies, the authors go way beyond the AI hype and dive into the intricat...eBook:Find out more$40.00
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![Big Data]()
Big Data
Edited by John S. Pedersen, Adrian Wilkinson
‘The book is a rich collection of the broader applications of big data to a wide variety of emerging contexts, not only including social media, energy, healthcare, human resources, tourism and smart cities, but also less-examined applica...eBook:Find out more$40.00
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...eBook:Find out more$58.40
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![New Methods of Market Research and Analysis]()
New Methods of Market Research and Analysis
G. Scott Erickson
‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...eBook:Find out more$39.96
