Marketing
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more19.9美元6
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
艾德ited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...eBook:Find out more$20.76
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...eBook:Find out more$20.76
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![Retail and Channel Marketing]()
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, Katia Premazzi
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...eBook:Find out more$41.56
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![Digital Marketing]()
Digital Marketing
Charles F. Hofacker
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...eBook:Find out more$40.76
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...eBook:Find out more$25.56
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![The Disappearing Product]()
The Disappearing Product
Chris Bilton
‘This book is a must-read for marketing practitioners in the media business. I would also highly recommend this book to students or researchers who want to understand the nature or business structure of creative industries. The creative ...eBook:Find out more$44.76
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![Sports Marketing]()
Sports Marketing
John A. Davis, Jessica Zutz Hilbert
This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the lates...eBook:Find out more$64.76
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![Competitiveness and Tourism]()
Competitiveness and Tourism
艾德ited by Geoffrey I. Crouch, J. R. Brent Ritchie
‘Ritchie and Crouch’s book The Competitive Destination: A Sustainable Tourism Perspective (CABI, 2003) has become one of the seminal works in tourism destination research and management. It engendered a number of major research papers; m... -
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![Measurement in Marketing Research]()
Measurement in Marketing Research
Thomas Salzberger
‘The book is a ground breaking contribution to psychometric measurement in scientific marketing research. It fundamentally challenges the traditional approaches by conceptually as well as empirically demonstrating that item response theo... -
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![The Globalization of Retailing]()
The Globalization of Retailing
艾德ited by Neil M. Coe, Neil Wrigley
‘Coe and Wrigley have assembled a most impressive collection of key writings on the globalization of retailing. It will be of great value to students, researchers and policymakers in this rapidly growing, and extremely important field.’ ...
