Marketing
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![Handbook of the Sharing Economy]()
Handbook of the Sharing Economy
由Russell W. Belk，Giana M. Eckhardt，Fleura Bardhi编辑
‘本手册提供了有关共享经济的广泛调查和论文。它使读者深入批评这种组织市场和社会的新方式。同时揭露诺言，实践和标准...eBook：Find out more$ 48.00
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![A Research Agenda for Sales]()
A Research Agenda for Sales
由Fernando Jaramillo编辑，Jay P. Mulki
‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...eBook：Find out more$40.00
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![发展中国家的宗教和消费者行为]()
发展中国家的宗教和消费者行为
由Ayantunji Gbadamosi，Ayodele C. Oniku编辑
‘本书捕捉了宗教的当代重要性，其细微差别以及影响消费者决策的价值观，并了解发展中国家的数字增强作用...eBook：Find out more$40.00
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![零售和渠道营销]()
零售和渠道营销
桑德罗·卡斯塔尔多（Sandro Castaldo），莫妮卡·格罗索（Monica Grosso），卡蒂亚（Katia）
现在在第二版中，此更新的文本探讨了零售和渠道营销的当代趋势。阐明渠道营销问题的复杂性，它提供了有关关键概念和复杂性的系统概述...eBook：Find out more$ 41.56
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![A Research Agenda for Event Management]()
A Research Agenda for Event Management
由John Armbrecht，Erik Lundberg，Tommy D.编辑
‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...eBook：Find out more$33.60
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![跨文化营销手册]()
跨文化营销手册
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook：Find out more$65.00
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![How to Get Published in the Best Marketing Journals]()
How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
“How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...eBook：Find out more$37.60
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...eBook：Find out more$ 39.96
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
“作为长期以来一直认为营销的人应该是企业家教育和研究中的主要学科之一，我很高兴发现企业家营销的出版。这本书是一个主要的续...eBook：Find out more$37.60
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![Research Handbook on Employee Pro-Environmental Behaviour]()
Research Handbook on Employee Pro-Environmental Behaviour
由维多利亚·威尔斯（Victoria Wells）编辑，戴安娜·格雷戈里·史密斯（Diana Gregory-Smith）
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook：Find out more$ 58.40
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...eBook：Find out more$40.00
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![Alternative Marketing Approaches for Entrepreneurs]()
Alternative Marketing Approaches for Entrepreneurs
BjörnBjerke
‘This book offers a new way of thinking about the ontology and function of marketing in various entrepreneurial contexts. Björn Bjerke’s notable prior scholarship in social entrepreneurship underpins a foundation of knowledge and experie...eBook：Find out more$40.00
